How AI is evolving Salesforce roles

Staying ahead in today's fast-paced world depends on how you use artificial intelligence (AI). When it comes to managing customer relationships, you need Salesforce with AI. However, understanding how it fits into Salesforce is key as AI becomes more ingrained in our daily operations.

  • Published 08 Apr 2024
  • 13 mins read
How AI is evolving Salesforce roles
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Article highlights

  • Salesforce Admins are pivotal in AI integration, moving beyond configuration to ensure data quality and governance while customizing AI features for organizational needs.
  • The role of Salesforce Developers has expanded to include designing AI-driven technical solutions and integrating AI platforms to enhance predictive analytics capabilities.
  • Salesforce Architects are leveraging AI to provide predictive analytics and smarter problem-solving, enhancing strategic planning and system designs for better business outcomes.

AI in Salesforce works with two crucial pieces of data – historical and real-time. Historical data gives you insight into long-term trends and customer behaviors, while real-time data keeps you updated on what's currently happening.


As AI becomes more integrated into Salesforce, the roles within Salesforce teams are also evolving. It's not just about managing data anymore – it's about optimizing it for AI. This means roles like Salesforce Admins and Developers are taking on new responsibilities to ensure AI works seamlessly with Salesforce.

In this blog, I'll discuss how Salesforce roles are evolving in the age of AI and what it takes to adapt and thrive. Whether you're a seasoned Salesforce pro or a newbie, read to the end.

Evolution of Salesforce roles with AI

As artificial intelligence (AI) becomes more intertwined with Salesforce ecosystems, traditional team roles are undergoing significant transformations. Does that mean more work for you? We'll see. In response to the AI revolution, let's examine the nuanced evolution of each role – Salesforce Admins, Developers, Architects, and business leaders.

Salesforce Admins

Salesforce Admins, often termed the backbone of Salesforce implementations, are at the forefront of AI evolution within organizations. Once primarily focused on managing and optimizing Salesforce configurations, their role has expanded to encompass a broader spectrum of responsibilities.

In the context of AI integration, Salesforce Admins play an essential role in preparing for AI adoption and utilization.

This includes tasks such as:

  • Collecting and processing data securely
  • Ensuring data quality and governance standards are upheld
  • Staying updated on the latest AI features and capabilities within the Salesforce platform.
For example, Salesforce recently announced that GPT AI products like Einstein Copilot and Einstein 1 Studio are hitting orgs. Salesforce Admins can now build their own custom prompts and integrate them with Flows and Apex.

This allows Admins to automate tasks, mold GPT's responses according to their specific org requirements, and enhance productivity. Using Copilot's insights and integration capabilities, Admins can make more informed decisions and optimize Salesforce environments efficiently.

In short, the role of Salesforce Admins with AI is evolving positively – less time, more work, and better productivity.

Salesforce Developers

Salesforce Developers, experts in coding and customization, assume a more prominent role as architects of AI-enabled solutions within Salesforce environments.

If you're a Salesforce Developer, your technical prowess and strategic mindset will position you as a critical enabler of AI adoption and implementation. In the world of AI integration, Salesforce Developers are responsible for translating business requirements into technical solutions that effectively use Einstein AI capabilities.

This includes tasks such as:

  • Designing and implementing scalable data pipelines
  • Building integrations with AI platforms
  • Developing predictive models to drive actionable insights.

Again, Salesforce Developers collaborate with Admins and Architects to optimize Salesforce architectures for AI-driven workflows. They work to ensure that AI features are seamlessly integrated into Salesforce environments, enabling organizations to derive maximum value from their AI investments.

With their deep understanding of both Salesforce functionalities and AI technologies, Developers bridge the gap between business needs and technical solutions. This bridge ultimately drives innovation and enables organizations to unlock the full potential of AI within Salesforce ecosystems.

Salesforce Architects

Salesforce Architects, known for their strategic vision and technical expertise, play a critical role in guiding organizations through the strategic landscape of AI adoption and implementation.

Your role as a Salesforce Architect includes strategic planning, solution design, and thought leadership in the world of Salesforce AI. In the context of AI integration, Salesforce Architects are responsible for:

  • Defining the organization's AI strategy
  • Identifying use cases
  • Selecting the most appropriate AI technologies and tools for implementation.

They work closely with business leaders to align AI initiatives and ensure that AI solutions are scalable, reliable, and sustainable in the long term.

Here's how AI is transforming their role:

Predictive analytics and decision-making

With tools like Salesforce Einstein, Architects are empowered with predictive analytics capabilities, helping them make smarter decisions. By analyzing customer data, they can anticipate trends and behaviors, helping businesses tailor their strategies.

Better customer experience

AI is helping Salesforce Architects craft systems that deliver personalized customer experiences. By using AI algorithms, Salesforce platforms can offer tailored recommendations and solutions, elevating customer engagement and satisfaction.

Automated data management

AI streamlines the laborious task of data management, allowing Architects to focus on the strategic aspects of Salesforce implementation. AI algorithms automate data entry, cleansing, and analysis, allowing Architects time to drive innovation and value creation.

Smarter problem-solving

AI's ability to rapidly process vast amounts of data equips Architects with smarter problem-solving capabilities. By leveraging AI-driven insights, Architects can devise more innovative solutions and design efficient system architectures that meet evolving business needs.

In short, Architects play a key role in designing data architectures, implementing AI models, and optimizing performance to ensure optimal outcomes.

Since the arrival of ChatGPT, Copilot, and other AI tools, I use these daily to help with my routine tasks, serving as assistive tools to speed up my work.

Manuel Moya

Salesforce DevOps Consultant & Application Architect

Source: Hutte

Business leaders

Business leaders, who are responsible for setting strategic direction and driving business growth, also play a pivotal role in steering AI initiatives within organizations. Their role extends to strategic planning, decision-making, and change management in the context of AI adoption. Incorporating AI into their business, leaders use AI-driven insights to inform critical decision-making processes and drive strategic outcomes.

This includes tasks such as:

  • Identifying AI use cases
  • Defining success metrics
  • Allocating resources to support AI initiatives.
They work closely with Salesforce Admins, Developers, and Architects to ensure that data infrastructure is AI-ready and capable of supporting advanced analytics and predictive modeling.

In summary, Salesforce Admins, Developers, Architects, and business leaders are collectively driving the adoption of AI in the Salesforce ecosystem.

The AI-readiness checklist for Salesforce teams

As Salesforce roles evolve, you must prepare your team for the AI revolution. Here's a step-by-step checklist to assess and enhance AI readiness within your organization:

Understanding AI's role

Start by ensuring everyone on your team understands how AI fits into your Salesforce environment. Educate team members about AI's purpose and potential to drive value and innovation within the organization.

Optimizing data architecture

Evaluate your data setup to ensure it's ready to support AI technologies. Design a data architecture that can accommodate AI-driven insights within Salesforce and external tools. 

✍️ Author's note: Your 'evolved' Salesforce Architects will come in handy here.

Streamlining data extraction

Assess the efficiency of your data extraction processes. Streamline and automate data extraction to ensure that historical and real-time data are readily available for AI analysis, enabling agile decision-making.

Integrating AI solutions

Explore opportunities to integrate AI-driven solutions into your Salesforce workflows. Identify use cases where AI can add value, such as predictive analytics, personalized recommendations, or automated processes, and develop strategies for implementation.

Maximizing Salesforce AI features

Make the most of the AI features and tools available within Salesforce. Leverage platforms like Einstein AI, Data Cloud, and CRM Analytics, and consume near real-time data, enabling advanced AI-driven insights and decision-making.

Ensuring data quality

Prioritize data quality and governance measures to ensure your AI-driven insights are accurate and reliable. Implement data cleansing, validation, and monitoring processes to maintain high-quality data standards and compliance with regulations.

Staying ahead of AI developments

Keep your team updated on the latest AI developments and trends. Encourage continuous learning and professional development to stay ahead of the curve and leverage emerging AI technologies for competitive advantage.

The future of AI in Salesforce architecture

We've already talked about how AI in Salesforce is evolving various roles in the ecosystem. Not only that, but the future of AI in Salesforce architecture promises groundbreaking advancements, too.

According to me, here's a glimpse into what lies ahead:

Enhanced personalization

AI algorithms will re-edit customer experiences by delivering highly personalized interactions. AI will empower organizations to tailor their offerings to each customer's unique needs by analyzing vast datasets, including past behaviors and preferences.

Predictive insights

Salesforce's future (and present) holds AI-driven predictive insights beyond basic forecasting. These advanced algorithms will enable organizations to proactively identify trends, opportunities, and risks, allowing them to stay ahead of the curve and confidently make informed decisions.

Streamlined automation

AI-powered automation will streamline Salesforce workflows by handling repetitive tasks and processes. From lead management to customer support, AI bots and assistants will free up human resources to focus on strategic initiatives, driving efficiency and productivity.

Augmented analytics

AI will enhance human intelligence by uncovering deeper insights and patterns within Salesforce data. Using AI-driven analytics, businesses can extract valuable insights, spot correlations, and derive actionable conclusions from complex datasets.

Ethical considerations

As AI becomes more pervasive, ethical considerations will become increasingly important. It poses both a challenge and a way to enhance security. It is thus beneficial to stay updated on AI trends by, for example, listening to AI podcasts.

Evolve your AI today

AI has already changed how we use Salesforce – it's not new. This surge in AI adoption holds exciting prospects, especially for people building Salesforce products. In fact, this integration is potentially translating into significant boosts in productivity and conversion rates.

Each click we make within Salesforce contributes to an evolving algorithm, consistently learning and refining itself to offer improved options and information.

The promises of AI and machine learning are substantial, and as these technologies mature, the results are bound to become more impactful and fascinating.

The interesting part is that there is still a lot to evolve and automate. If you would like to evolve and prepare your automation for tomorrow, contact us today!

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Spring Release Notes Box
Spring Release Updates
Einstein Copilot Enhancements
The Spring 2024 release includes significant improvements to Einstein Copilot, providing tools that allow Salesforce Admins to create custom prompts and integrate them seamlessly with Salesforce Flows and Apex. This feature supports the automation of repetitive tasks and tailors AI responses to specific organizational requirements.
Prompt Builder for Non-Coders
The introduction of a user-friendly Prompt Builder allows users to generate, test, and refine AI-driven prompts without the need for coding. This tool is especially beneficial for non-technical Salesforce roles, helping them leverage AI capabilities to enhance data interaction and decision-making processes within CRM.
Service Cloud Einstein - Search Answers
The new feature in Service Cloud leverages generative AI to surface precise answers from Knowledge Articles directly within the Community Portal or Agent Console. This update aims to improve efficiency and case deflection, aligning with the roles of Salesforce Admins and Developers who focus on optimizing customer support through AI.
Commerce Concierge Powered by AI
The Spring Release introduces an AI-powered conversational selling experience that simplifies B2B transactions. This feature uses natural language processing to assist in product searches and personalized customer interactions, which enhances the sales strategy and customer relationship management aspects of Salesforce roles.

Last updated: 12 Jun 2024