Top Salesforce events to attend: 2024 calendar

As we step into 2024, the world of Salesforce is already buzzing with exciting upcoming Salesforce events. If you've been to any of the Salesforce events before, you know how fun and rewarding they are!

Top Salesforce events to attend: 2024 calendar
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We've had a great run in the previous year, and things are set to get even better. If you're into Salesforce tech, you know how crucial it is to keep up with the latest trends. That's where Salesforce events come in. In this guide, I'll give you my list of top virtual and in-person Salesforce events of 2024.

Forget boring classroom lectures – these events are all about hands-on experiences, cool networking people, and picking up skills that can make a difference in your Salesforce-led career. Ready to jump in? Let's go!

Top Salesforce events of 2024

Salesforce Live

Image Source: Salesforce 

Salesforce Live is a series of virtual events offered throughout the year, catering to customers, partners, employees, and communities globally. The events cover diverse themes, from new and strategic insights to product-specific presentations.

Salesforce Live events were originally initiated as a response to the travel restrictions imposed by the COVID-19 pandemic, but they have continued to date. The recordings of these events are also available on demand.

  • Dates: Various throughout the year (Specific dates depend on the region)
  • Venue: Virtual
  • Event link: Salesforce Live.

Why attend Salesforce Live?

You don't need to spend money on traveling and hotels to attend Salesforce Live events. These are pocket-friendly and accessible to your couch! By attending these events, you can:

  • Access valuable content and interactions in a safe, virtual format.
  • Stay updated on new Salesforce insights and real-world implementations.
  • Network with professionals facing similar challenges, gaining insights and potential solutions.
  • Get tailored sessions for different regions, roles, and industries, allowing participants to choose sessions aligning with their interests and professional needs.

Dreamforce 2024

Image Source: Salesforce 

Dreamforce needs no introduction. Initiated back in 2003, Dreamforce stands as Salesforce's annual flagship conference, offering a platform for global community connection, idea sharing, and innovation. With up to 170K participants, it is one of the largest tech conferences globally, focusing on customer success stories.

The event showcases Salesforce's technological breakthroughs and new features and fosters community through networking opportunities and an expansive expo. More than business discussions, Dreamforce offers Dreamfest, an epic concert featuring top-tier artists.

  • Dates: 17-19 September 2024
  • Venue: San Francisco, CA, USA
  • Event link: Dreamforce'24
  • Sign up here for notifications.

Dreamforce, being the event it is, tends to be pricy. In 2023, tickets began at $1,499 and increased to $1,899 after the early bird phase. However, you can also attend Dreamforce online through Salesforce+.

Highlights from the event include:

  • 40K in-person attendees and 200K online registrants
  • Twenty-five square feet of booth space for partner activities
  • Over a thousand sessions, including keynotes and breakouts
  • The event spanned three days from September 12-14 2023.
Pro tip: The dates are announced, so watch for the early-bird tickets and book your hotels as soon as possible.

Why attend Dreamforce?

As it is one of the largest tech conferences in the world, you don't need a specific reason to attend. Yet, here are some reasons why:

  • Gain insights into the latest Salesforce solutions and technological breakthroughs.
  • Network with the most prominent industry leaders, partners, MVPs, and fellow professionals.
  • Explore the expo for certified partners specializing in Salesforce integration and development.
  • Engage in hands-on learning at the Dreamforce Trailhead area and enjoy networking parties like Dreamfest with renowned artists.

TrailblazerDX 2024

Image Source: Salesforce 

TrailblazerDX is an anticipated Salesforce event focusing on the latest advancements in Salesforce technologies, including CRM, cloud computing, and data science. With over 200 tech sessions and insights from over 400 experts in Salesforce, MuleSoft, Slack, and Tableau, it's a deep dive into CRM, cloud computing, and data science.

The event adopts a dual format, allowing both in-person and virtual participation. Whether you're a pro or just getting started, TrailblazerDX is the go-to for boosting your Salesforce skills and expanding your network.

Author's note: The call for speakers is closed, but participation registrations are on.

Why attend TrailblazerDX?

  • You get to dive deeper into the Salesforce ecosystem, enhancing organizational efficiencies.
  • You can learn from the best, participate in hands-on workshops, and enjoy additional elements like music concerts for a fun experience.
Do you want the inside scoop on TrailblazerDX? Find out what our Co-Founder and CEO, Harald Mayer, had to say about last year's TrailblazerDX.

Salesforce Connections

Image Source: Salesforce 

Salesforce Connections is an annual event with a customer-centric approach focusing on marketing and commerce. Recognized for its comprehensive blend of industry knowledge, networking opportunities, and innovative inspiration, Salesforce Connections is an indispensable occasion for individuals and businesses seeking to maintain a competitive edge in the Salesforce ecosystem.

  • Dates: The expected date is June 2024 (based on previous events held in June 2023)
  • Venue: Chicago, IL, USA (based on the 2023 event)
  • Event link: Salesforce Connections
  • Sign up here for notifications.

Why attend Salesforce Connections?

  • The event is essential for those interested in customer-first innovation and marketing professionals.
  • Salesforce Connections provides a deep dive into the latest trends in digital marketing, offering valuable insights to keep you ahead of the competition.
  • Gain inspiration and ideas for customer-first innovation, enabling you to refine and elevate your marketing strategies within the Salesforce ecosystem.

Top Salesforce community events of 2024

London's Calling

Image Source: London's Calling

London's Calling is Europe's largest community-led Salesforce event, held annually in London, UK. Established in 2016, it gathers Salesforce professionals, Developers, and Trailblazers to share best practices and build a robust community.

This Salesforce Trailblazer Community event offers a unique blend of learning, networking, and fun, creating an enriching experience for attendees. With a focus on community building, London's Calling provides a platform for individuals to enhance their Salesforce knowledge, connect with like-minded professionals, and stay updated on the latest trends within the ecosystem.

Why attend London's Calling?

  • Connect with like-minded individuals, industry experts, and Salesforce enthusiasts to expand your professional network.
  • Experience the Salesforce community's vibrant and collaborative spirit, fostering camaraderie and enthusiasm in a unique event setting.
  • Gain insights from community-led sessions, sharing best practices and real-world experiences.

Midwest Dreamin'

Image Source: Midwest Dreamin'

Midwest Dreamin' is a community-led Salesforce event in Minneapolis, MN, USA. Originating as a 'Super User Group' meeting in 2011, it has grown into a notable gathering for Salesforce Administrators, Developers, and community members from across the United States.

This event offers a unique, personal, and community-driven experience, focusing on learning opportunities and networking with other Salesforce enthusiasts. With a history of positive testimonials and a commitment to the cooperative spirit encouraged by Salesforce, Midwest Dreamin' remains a valuable platform for professionals to deepen their Salesforce knowledge.

Why attend Midwest Dreamin'?

  • Midwest Dreamin' provides a unique, community-driven setting for tailored learning experiences catering to Salesforce Administrators and Developers.
  • With a diverse audience, including seasoned users and MVPs, you can network with a broad community.

WITness Success

Image Source: WITness Success

WITness Success is a transformative Salesforce event held in Louisville, KY, USA. Tailored exclusively for Women in Tech (WIT), the two-day event focuses on empowering, supporting, and investing in women within the Salesforce ecosystem.

Beyond being an educational experience, WITness Success catalyzes women to excel in their Salesforce careers, fostering mentorship and community building. With a commitment to inclusivity and success, this event stands as an influential movement within the tech industry, advocating for gender diversity and equality.

  • Dates: August 2-3 2024
  • Venue: Louisville, KY, USA
  • Event link: WITness Success.

Why attend WITness Success?

  • Join a diverse community of women in tech, sharing experiences and mentorship and fostering a supportive environment that transcends the event, promoting lasting connections.
  • Gain the tools and inspiration needed to excel in your Salesforce career, with a focus on skill development, leadership, and navigating the tech industry.


Image Source: CzechDreamin'

CzechDreamin' is the first Salesforce conference organized by the Salesforce community in the Czech Republic. This annual full-day event, established in 2019, attracts Administrators, Developers, and Consultants within the Salesforce ecosystem.

CzechDreamin' provides a platform for Salesforce professionals to broaden their technical knowledge and network with others in the growing community. Attendees can expect diverse sessions tailored to their roles, offering a well-rounded learning experience.

  • Dates: May 17 2024
  • Venue: Prague, Czech Republic
  • Event link: CzechDreamin'.

Why attend CzechDreamin'?

  • You can connect with Salesforce professionals worldwide, fostering collaborations, sharing experiences, and building relationships.
  • The event's diverse session topics cater to various roles, offering valuable takeaways for attendees with different Salesforce-related responsibilities.

Tahoe Dreamin'

Image Source: Tahoe Dreamin'

Tahoe Dreamin' is an annual Salesforce community-led event held in South Lake Tahoe, bordering California and Nevada. Focused on learning, growth, and community engagement, the event provides a break from traditional conference environments.

Attendees can develop skills, form lasting connections, and immerse themselves in the Salesforce community against the picturesque backdrop of Lake Tahoe. Tahoe Dreamin' stands out for its emphasis on open discussions, creativity, and fostering a sense of belonging within the expansive Salesforce Ohana.

  • Dates: July 25-26 2024
  • Venue: South Lake Tahoe, border of California and Nevada, USA
  • Event link: Tahoe Dreamin'.

Why attend Tahoe Dreamin'?

  • The event provides a platform for professionals to form lasting connections in an intimate setting, promoting meaningful interactions.
  • Attendees can enhance their skills in a warm and welcoming atmosphere, with a focus on hands-on learning and growth.
  • Set against the backdrop of Lake Tahoe, the event's scenic location adds an extra layer of inspiration, encouraging creativity and collaboration.

Other top 2024 Salesforce events

Salesforce World Tour

Image Source: Salesforce World Tour
  • About the event: Salesforce World Tour is a global roadshow bringing Dreamforce's value-adding content to various countries. Also known as the "Success Anywhere World Tour," it covers numerous locations in Europe, Asia, and America.
  • Hosted by Marc Benioff, these events discuss the future of work, digital transformation, and Salesforce innovations.
  • Venue and time: Various cities worldwide with surprise locations for the Success Anywhere World Tour series.

Salesforce Basecamp

Image source: Salesforce
  • About the event: Salesforce Basecamp events are educational one-day events showcasing innovative approaches and cutting-edge technologies on the Salesforce platform.
  • Smaller, content-rich, and free to attend, Basecamps focuses on the intelligent customer success platform.
  • Venue and time: Various locations globally – specific dates for 2024 are not yet available.

Salesforce Developer events

Image Source: Salesforce
  • About the event: Salesforce Developer events offer a rich learning and networking platform for Developers engaged with Salesforce technologies. These events cater to a broad spectrum of Developer needs globally throughout the year.
  • Venue and time: Multiple locations globally with various dates throughout the year.

Local community events and meetups

Image Source: Salesforce Trailblazer Community
  • About the event: Local community events and meetups foster a community of learning, sharing, and networking among Salesforce professionals globally.
  • These events, hosted by professionals, partner companies, or Salesforce itself, enable like-minded individuals to connect, network, and share knowledge.
  • Venue and time: Various locations globally, with events held at different times.

Salesforce Winter and Summer Release webinars

Image Source: Salesforce 
  • About the event: Salesforce Winter and Summer Release webinars introduce the latest features and updates to the user community. These online events, led by Salesforce experts, offer insights into leveraging new tools, enhancing business processes, and driving success.
  • Venue and time: Online, typically held in January and July.

Tips to plan your travels for Salesforce events

Effective budgeting for travel and accommodation is crucial when preparing for any in-person Salesforce event. Here are a few tips I personally follow to make the most of my resources when traveling:

Tips for finding cost-effective accommodations

As the event date approaches, hotel prices near the venue tend to skyrocket. Hence, consider exploring alternative lodging options, such as Airbnb, backpacker hostels, or dormitories slightly away from the event location. 

These alternatives often offer more budget-friendly choices without compromising comfort. Be sure to factor in transportation costs, but the overall savings can significantly contribute to your travel budget.

Strategies for securing affordable flights

Planning ahead is the key to obtaining affordable flight tickets. Use various online tools and apps to set up price drop alerts. These alerts can notify you when flight prices decrease, enabling you to make a timely and cost-effective booking.

Additionally, consider booking through reputable travel agents rather than direct online platforms. Airlines often contract with agents, providing them access to discounted rates ranging from 10% to 24%. This collaboration can result in substantial savings on your airfare.

Overview of event schedules

Familiarize yourself with the event schedule in advance. Most Salesforce events feature a detailed agenda highlighting keynote speakers, breakout sessions, and networking opportunities.

Take note of sessions relevant to your interests or professional development goals. Prioritize critical activities and strategically select sessions that align with your objectives. A clear understanding of the event schedule allows you to make informed decisions and optimize your participation.

Planning downtime for networking and exploration

While attending sessions is essential, remember to allocate time for networking and exploration. Attending events is 50% learning and 50% networking.

Hence, schedule breaks between sessions to engage with fellow attendees, speakers, and exhibitors. Networking is a valuable aspect of these events, providing opportunities to forge professional connections and gain insights.

Additionally, explore the event venue and nearby areas during downtime. Familiarize yourself with the surroundings, discover local attractions, and make the most of your visit beyond the event itself.

Tips for networking at Salesforce events

As I've mentioned above, attending events is half networking. Here are a few strategic tips for effective networking before and during the event:

Salesforce event apps and online communities

Most events provide dedicated apps and websites facilitating networking, allowing attendees to create profiles, connect with peers, and schedule one-on-one meetings.

Engage in discussions within online communities to introduce yourself, share insights, and establish connections before the event. This proactive approach ensures you enter the venue already connected with like-minded professionals.

Social media platforms for connecting with attendees

Extend your networking efforts to social media platforms like LinkedIn, X, and Instagram. Many Salesforce events have dedicated hashtags that participants use to share updates and connect.

Follow event-related conversations, engage with posts, and reach out to fellow attendees. Establishing an online presence creates a virtual network seamlessly transitioning into face-to-face interactions during the event.

Engaging with speakers and presenters

Actively engage with speakers and presenters during sessions. Feel free to ask thoughtful questions or provide insights related to the discussion. After the session, approach speakers to express your appreciation or seek further clarification.

This personalized interaction not only strengthens your professional network but also demonstrates your active involvement in the Salesforce community.

Participating in Q&A sessions

Q&A sessions are golden networking opportunities. Prepare relevant questions in advance and actively participate in Q&A segments after sessions and workshops.

Engaging with speakers and fellow attendees during these sessions showcases your expertise and opens avenues for meaningful conversations. Take advantage of these moments to exchange business cards or contact information, fostering connections beyond the event.

Attending Salesforce events in 2024?

Gearing up for 2024 Salesforce events demands an intelligent approach. Careful budgeting for travel, coupled with smart accommodation choices, sets the stage for a seamless experience. Next, crafting a detailed itinerary ensures you maximize each event's offerings.

Don't underestimate the power of networking – whether through event apps, online communities, or face-to-face interactions during sessions and workshops. Ideally, your approach to Salesforce events should be networking first.

As we anticipate the top Salesforce gatherings this year, approach each opportunity purposefully. Catch every opportunity to learn, connect, and contribute, making these events not just milestones but transformative moments in your professional journey.