50+ Salesforce statistics: market share & demographics

Paying attention to Salesforce statistics is essential as it plays a pivotal role in the success of organizations. It provides valuable insights and analysis of data.

50+ Salesforce statistics: market share & demographics
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Salesforce helps businesses make data-driven decisions, optimize sales and marketing strategies, and improve operational efficiency.

Top stats at a glance

  • Salesforce is expected to achieve an astonishing $50 billion in 2026
  • Salesforce's substantial year-over-year growth rate is 17%
  • The returns generated by Salesforce in 2022 are ten times greater than those achieved a decade ago.

It allows businesses to understand customer behavior, identify trends and patterns, and forecast future outcomes. This knowledge enables organizations to tailor their offerings to meet customer needs, enhance customer satisfaction, and drive revenue growth.

Additionally, it helps businesses identify areas of improvement, uncover bottlenecks, and optimize processes for greater efficiency and cost savings.

By leveraging the power of statistics, businesses can gain a competitive edge and achieve long-term success in today's data-driven landscape.

As you can see, Salesforce is a remarkable company with an exceptional product, making it worthwhile to examine its business operations for inspiration.

So, without further ado, let’s dive into some of Salesforce’s awe-inspiring statistics for 2023.

Salesforce has established itself as a dominant player in the market, evident from its impressive market share and consistent growth

Over the years, Salesforce has not only captured a significant portion of the CRM industry but also expanded its influence into various other sectors of the cloud-based software market.

Its innovative solutions, commitment to customer success, and dedication to continuous improvement have allowed Salesforce to not only maintain its leadership position but also thrive in an ever-evolving tech landscape.

  • Since its inception in 1999, Salesforce has experienced remarkable expansion, culminating in its initial public offering in 2004.
  • In 2021 alone, the company recorded annual revenue exceeding $21 billion, demonstrating its financial prowess.
With a global user base of over 150K businesses, Salesforce caters to a wide range of organizations, from small and medium-sized enterprises to multinational corporations spanning diverse industries like finance, healthcare, retail, technology, and more. Renowned companies, such as Amazon Web Services (AWS), American Express, Adidas, and Unilever, have embraced Salesforce as their CRM solution of choice.
  • This popularity is further validated by Salesforce's impressive compound annual revenue growth (CAGR) of 29.04% over the past decade.
  • Holding a significant 23.8% market share in the CRM market, Salesforce solidifies its position as a leading CRM provider, with approximately one-fifth of all CRM solutions worldwide being Salesforce-powered.
  • The immense number of Salesforce customers speaks volumes about the platform's widespread adoption and its ability to meet diverse business needs.
The impressive adoption of Salesforce is evident from the staggering number of websites utilizing the platform, estimated to exceed 166K. This vast user base showcases the versatility and expansive capabilities that Salesforce offers to businesses across various industries.
  • In 2021, Salesforce achieved a significant milestone in its commitment to sustainability. The company successfully attained net zero residual emissions throughout its entire value chain and transitioned to 100% renewable energy for its global operations. This accomplishment highlights Salesforce's dedication to environmental responsibility and underscores its role as a leader in sustainable business practices. In fact, at the 2023 Dreamforce event, Salesforce claimed that 74% of structures are recyclable, 10M gallons of water was conserved, all meals had 100% compostable packaging, and they used 5.5K ft squared biodegradable signage.
  • Salesforce made a momentous acquisition, acquiring Slack for a substantial $27.7 billion. This strategic move further strengthens Salesforce's position in the market.
Notably, this is not the only noteworthy acquisition by Salesforce in recent years. The company also acquired Tableau for $15.7 billion and Mulesoft for $6.5 billion, solidifying its commitment to expanding its suite of offerings and enhancing its capabilities.

Salesforce has established a remarkable track record of philanthropic endeavors. Since its inception, the company has donated an astounding $614 million in grants, contributed 7.8 million service hours through employee volunteerism, and supported 51.9 thousand nonprofit and higher education customers through its software.

  • As a founding member of the “Pledge 1%” movement, Salesforce is dedicated to the “1-1-1” model, where companies allocate 1% of their time, product, profit, or equity to drive positive social change. Over 17K companies from more than 100 countries have joined Salesforce in this movement, resulting in approximately $2 billion in new philanthropic initiatives.
  • Salesforce hosts the renowned annual event Dreamforce, one of the largest tech conferences globally. With over 170K attendees and millions more participating virtually, Dreamforce showcases Salesforce's vibrant community and unwavering commitment to innovation.
A significant majority of Fortune 500 companies, around 90%, have selected Salesforce as their preferred customer relationship CRM solution.
  • With operations in 85 cities and 98 offices worldwide, Salesforce has established a global presence.
  • The company has fostered a robust partner ecosystem, including ISVs, system integrators, and consultants. These partners develop, sell, and support complementary products and services on the Salesforce platform, which is vital in driving sales growth and delivering added value to customers.

Your burning questions answered

How does Salesforce's market share compare to its competitors?

Salesforce is a dominant player in the CRM market, holding a significantly larger market share than its closest competitors. Its closest competitors include Microsoft Dynamics 365, SAP CRM, and Oracle CRM, but Salesforce maintains a substantial lead.

In which regions does Salesforce have the highest market share?

Salesforce has a strong presence in North America, particularly in the United States, with a significant market share. It also has a growing presence in Europe, Asia-Pacific, and other regions.

Is Salesforce's market share limited to CRM?

While Salesforce is best known for its CRM solutions, it has diversified its product offerings to include a wide range of cloud-based services, such as marketing automation, analytics, artificial intelligence, and more. This diversification has contributed to its overall market share.

Salesforce's customer base encompasses a diverse range of demographics

Salesforce's customer base represents a striking tapestry of diversity across various demographics. From small startups to Fortune 500 giants and industries spanning healthcare, finance, retail, and beyond, Salesforce's solutions resonate with a broad spectrum of clients. 
  • Salesforce has established itself as a leader in CRM customer engagement centers, consistently being recognized in the prestigious Gartner Magic Quadrant for 14 consecutive years. This recognition is a testament to Salesforce's excellence in delivering top-notch customer engagement solutions.
With an impressive 96% customer satisfaction rate, businesses using Salesforce report tangible benefits, such as heightened productivity, enhanced customer engagement, and amplified sales performance.
  • Moreover, companies that switch to Salesforce can expect an average revenue increase of 25%. This data showcases the substantial impact Salesforce has on organizations, enabling them to achieve substantial growth and achieve their revenue goals.
  • Utilizing Salesforce brings several significant benefits to its customers. On average, customers can expect a notable 25% increase in their marketing ROI, demonstrating the platform's effectiveness in driving productivity.
  • Companies leveraging Salesforce experience an impressive average increase of 35% in customer satisfaction, highlighting its positive impact on enhancing the overall customer experience. Salesforce also delivers remarkable productivity gains, with customer service agents experiencing an average increase of 34% in efficiency.
The United States hosts a majority of Salesforce users, accounting for approximately 62% of the customer base.
  • In terms of pricing, B2B commerce subscription fees increase progressively over the first, second, and third years, starting at $42K, then rising to $85K and $125K, respectively, reflecting the growing volume of transactions conducted on the platform.
  • Salesforce Analytics Cloud is a preferred choice for many sales professionals and marketers, with 74% of sales professionals and 54% of marketers leveraging its capabilities.
  • By reducing manual tasks, Salesforce significantly improves productivity, achieving a 10% to 15% increase and driving cost savings for customer service operations.
The platform's robust reporting capabilities lead to a 90% reduction in reporting time, saving organizations 234 hours annually that would have been spent on manual data collection.
  • Salesforce's innovative approach has been recognized by Forbes, which awarded it the title of "World's Most Innovative Company" for four consecutive years, from 2011 to 2014.

Your burning questions answered

How does Salesforce ensure the security and privacy of its diverse customer base?

Salesforce takes data security and privacy seriously and invests in robust security measures and compliance standards to protect its customers' information, regardless of their industry or location.

Does Salesforce work with nonprofit organizations and government agencies?

Salesforce provides solutions tailored to the unique needs of nonprofit organizations and government agencies. These solutions help them manage relationships, streamline processes, and achieve their missions.

Does Salesforce offer multilingual support to cater to different linguistic needs?

Salesforce can be used in multiple languages to accommodate its global user base.

Salesforce's financial performance and revenue generation have been exceptional

Year after year, Salesforce has consistently reported robust revenue increases, defying market expectations.

This impressive growth can be attributed to Salesforce's unwavering commitment to innovation, its diversified product portfolio, and its relentless pursuit of customer satisfaction.
  • Salesforce AppExchange boasts an impressive collection of over 5K solutions. This extensive range demonstrates the platform's ability to adapt and scale according to user needs. With a remarkable user base of over six million installations and a thriving ecosystem, the AppExchange serves as a testament to the versatility and expandability of Salesforce's CRM solutions.
Salesforce has made strategic acquisitions of 69 companies over the past year, seven of which were completed in the past year.
  • In the fiscal year of 2023, Salesforce achieved an all-time high in revenue, generating $31.4 billion. Subscription and support services dominated Salesforce's revenue stream, contributing the majority of the total revenue at $19.98 billion. These services accounted for an impressive 93.99% of the overall revenue and have exhibited a CAGR of 26.36%.
  • In addition to subscription and support services, Salesforce derived revenue from professional services and other sources, constituting 6.01% of the total revenue. This segment experienced a notable annual growth rate of 21.9%, representing a smaller portion of Salesforce's core business.
  • Europe significantly contributes to Salesforce's revenue, securing the second-largest share of the company's income. In 2021, European spending on Salesforce products reached $4.5 billion, representing 21.18% of the annual revenue. Salesforce's revenue from the European region has demonstrated rapid growth, with a year-over-year increase of 31.22%. This growth rate surpasses the global average and exceeds the growth rates observed in the Asia Pacific and Americas regions.
The Asia Pacific region also plays a significant role in Salesforce's annual revenue, accounting for 9.48%. In 2021, this market generated $2.01 billion in revenue for Salesforce.
  • Renowned as the world's leading sales app, Salesforce Sales Cloud boasts over 100K customers utilizing its features to manage sales processes and enhance customer relationships. In 2021 alone, Salesforce Sales Cloud generated an impressive $5.19 billion in revenue. As of 2021, the Sales Cloud comprised approximately 41% of the revenue from subscriptions and support.
  • In 2021, Salesforce's Service Cloud generated revenue of $5.38 billion, contributing approximately 32% of the total subscription and support revenue. The marketing and commerce segment accounted for 15.66% of the company's subscription and support revenue.
Salesforce Flow now automates an astonishing 1.2 trillion tasks monthly, while Data Cloud brings together 2 trillion records. Additionally, weekly, Einstein processes over 1 trillion transactions.
  • Platform revenue increased by 40.27% compared to the previous fiscal year. Salesforce achieved impressive scalability, processing 5.04 billion messages, handling 6.29 billion service and case interactions for consumers, and executing over 2.59 billion Slack actions for employees, all within a single day. This segment represented approximately 11% of the subscription and support revenue in 2021.
The combination of Salesforce's products and services generated an annual revenue of $6.27 billion, accounting for 31.38% of the subscription and support segment and 29.51% of the total revenue, establishing it as the most valuable area of the company.
  • Salesforce demonstrated its dominance in the CRM market, holding a significant 19.8% share, surpassing the combined market share of its four main competitors.
  • The subscription and support segment played a major role in Salesforce's financials, contributing an impressive 93.99% to the total revenue, amounting to $19.98 billion in the 2021 financial year. This marked a substantial increase of 24.51% compared to the previous year, with a CAGR of 26.36% over the past five years.
A recent study predicts that by 2026, Salesforce and its partner ecosystem will create 9.3 million new jobs and generate $1.6 trillion in new business revenue. The study also suggests that for every $1 earned by Salesforce, its partners are projected to earn $6.19, emphasizing the company's and its partner network's significant economic impact on the global economy in the coming years.
  • Salesforce AI-power to create 18 million jobs by 2028.

Your burning questions answered

Are there any costs associated with becoming an ISV partner with Salesforce?

Development, security reviews, and listing apps on the AppExchange may incur costs, which can vary depending on the app's complexity and specific requirements.

There is a revenue share for the revenue that ISV partners make with their Appexchange app with Salesforce, typically between 15% and 25%.

What is the process for ensuring the security and compatibility of apps on Salesforce?

Apps must undergo a security review process to ensure they meet Salesforce's security standards. Compatibility with Salesforce updates and versions is also crucial.

What is the outlook for ISVs on the Salesforce platform in terms of growth and opportunities?

The outlook is generally positive, as the demand for Salesforce-compatible apps continues to grow. ISVs can expect continued opportunities for growth and innovation within the ecosystem.

Salesforce’s diverse employment data

With employees hailing from many backgrounds, cultures, and perspectives, the company strongly emphasizes fostering inclusivity and equality within its ranks.

Salesforce's commitment to diversity extends beyond recruitment, encompassing programs aimed at employee development, empowerment, and engagement.
  • Salesforce, a thriving and rapidly expanding company, boasts a workforce exceeding 77K. This signifies an impressive 30% surge in employee count since 2020.
  • Among the extensive workforce, 58% are in the United States, while the remaining 42% are distributed across 27 other countries.
Outside the United States, these Salesforce employees are found across diverse regions, with a notable presence in Europe, Asia Pacific, and Latin America.
  • Regarding compensation, new employees at Salesforce are offered a starting salary of $55K. On average, the estimated annual salary for Salesforce employees is $80K.
  • Great Place To Work International recognized the company as the "Best Workplace" in 17 countries and ranked it #5 in the World's Best Workplace list.
  • Within a day, Salesforce's Power Platform, Consumer, and Employee solutions demonstrated their scalability and impact. So far, the company has invested $22 million in this endeavor, showcasing its dedication to fostering a just and inclusive work environment for all staff members.
The Power Platform handled 5.04 billion messages, the Consumer solution managed 6.29 billion service and case interactions, and the Employee solution recorded over 2.59 billion Slack actions.
  • According to 2020 data, female employees constituted 33.8% of Salesforce's global workforce, underscoring the company's commitment to workplace diversity and inclusion.
  • By 2021, the company's global gender distribution stood at 66.2% male and 33.8% female employees.
  • Regarding racial and ethnic diversity in the United States, the workforce comprised 61.4% Whites, 21.2% Asians, 8.5% Hispanic or Latinos, 6.3% Black or African Americans, and 2.6% belonging to other categories.
Statistics indicate that underrepresented groups make up 47% of Salesforce's workforce in the United States.
  • In 2023, Salesforce committed to ensuring that underrepresented groups will constitute 50% of its workforce.
  • Currently, the company's staff consists of LGBTQ+ employees, individuals with disabilities, and veterans, accounting for 3.2%, 3.1%, and 2.3% of the workforce, respectively.
It is projected that the number of job positions utilizing Salesforce products will surpass 4.2 million between 2019 and 2024.
  • Salesforce is renowned for its distinct corporate culture, centered on the concept of "Ohana," a Hawaiian term representing "family."

Your burning questions answered

How does Salesforce support work-life balance for its employees?

Salesforce emphasizes work-life balance through flexible work arrangements, wellness programs, and initiatives promoting employee well-being.

Does Salesforce commit to corporate social responsibility, and do its employees engage in volunteer activities?

Salesforce is known for its strong commitment to social responsibility, and its employees are encouraged to participate in volunteer activities through programs like "Salesforce.org."

What is Salesforce's stance on diversity and gender equality in leadership roles?

As the stats show, Salesforce has committed to achieving equal representation of women and underrepresented minorities in leadership positions and to reporting progress transparently.

The future of Salesforce: A promising outlook

Here are several key trends and factors that are expected to shape the Salesforce industry in the upcoming years:

The demand for Salesforce's cloud-based CRM solutions is projected to rise as businesses increasingly adopt cloud technology. With its well-positioned platform, Salesforce offers businesses of all sizes the tools to manage customer relationships and drive growth in a cloud-based environment.
  • As customer expectations grow and competition intensifies, the focus on delivering exceptional customer experiences will continue to expand. Salesforce's platform is ideally suited to help businesses achieve this objective, providing a comprehensive suite of tools for managing customer interactions and analyzing valuable customer data.
  • Salesforce will likely pursue expansion into new verticals and markets, capitalizing on its strong brand and comprehensive platform. A platform that caters to the unique requirements of businesses in different industries and regions. This strategic approach will enable the company to sustain growth and expand its market share.
As the CRM market matures, competition is expected to intensify. To maintain its position as the leading provider of CRM solutions, Salesforce will need to remain innovative and differentiate its offerings from competitors.
  • To stay at the forefront of the industry, Salesforce will likely continue investing in emerging technologies, such as artificial intelligence, machine learning, and the Internet of Things. These advancements will enable the company to enhance its offerings and stay ahead of the competitive curve.
With its strong brand, comprehensive platform, and commitment to innovation, Salesforce is exceptionally poised to maintain its leadership in the CRM market and equip businesses with the necessary tools to achieve innovation.