Veterans in the Salesforce community recommend constantly learning and broadening their knowledge of the platform if you observe their conversation threads.
Talent leaders around the globe conducted a survey to see if companies offering upskilling to employees will boost employee retention rates.
They found out that 94% of employees would be happy to stay with an employer who invested in their career development. That is why investing in learning is the key to having happy, loyal, and productive team members.
Online tools like the Trailblazer Community and social media are excellent ways to stay up-to-date. Still, numerous books are available for every Salesforce role at any level of expertise, providing insight, knowledge, and helpful hints on various Salesforce topics.
Our picks of books will be categorized as follows:
Author: Marc Benioff
Behind The Cloud gives an account of the development of Salesforce, showing how Benioff and his team utilized business, technology, and philanthropic models to create a $46 billion industry.
You'll also learn how Salesforce not only weathered the dotcom bubble but also became a leader in cloud-computing technology by taking informed action.
Uncover Salesforce strategies like the following:
Author: Philip Weinmeister
Through Salesforce, you can use analytical thinking, creativity, and logical reasoning to create business solutions. This guide provides real-world examples of business applications, teaching you how to:
Authors: Dipanker Jyoti and James Hutcherson
The Salesforce Architect's Handbook is unlike any other Salesforce book on this list. This book was designed for Salesforce professionals who want to deepen their knowledge of architecture and gain access to best practices in the industry.
Beginning the book, you'll learn the intricate details of Salesforce's architectural framework and technology. Afterwards, you'll delve into each of its seven domains.
You’ll also:
Author: Andrew Davis
The Salesforce Architect's Handbook touches on DevOps topics, but this book goes into much greater depth regarding DevOps concepts.
This will enable you to:
Author: Paul Battison
This book thoroughly provides an introduction to Apex code and will teach you everything you need to know to write, run, and deploy Salesforce applications.
It includes Apex development's fundamentals and guidance on building scalable applications.
While exploring best practices, you’ll learn how to:
Author: Paul Battison
In the process, you will learn to:
Once you have read this book, you will be able to build robust, scalable Apex applications.
Author: Dan Appleman
During this exploration, you'll learn how to create architectures for responding to triggers and handling asynchronous operations.
You'll be able to try different methods for testing and diagnostic code. The book will ultimately provide practical examples of the tasks Apex developers regularly experience.
Author: Martin Gessner
You’ll find ample case studies and advice that will help you:
Author: Enrico Murru
This guide goes beyond administrator certification and covers advanced platform features like:
Moreover, you can explore data model management, content management, file organization, and automation tools.
You will gain the opportunity to experience mock questions and learn advanced administrator credentials. By the end, you should successfully earn your certification after completing this book and its teachings.
Author: Tameem Bahri
Discover how to create robust and reliable Salesforce solutions that meet business requirements. This book offers real-world examples to learn how to:
Author: Sharif Shaalan
Be ready for an in-depth overview of how to direct sales, advertising, customer service, and general operations for your business. You'll discover ways to customize and utilize Salesforce to maximize efficiency and get more benefits.
Your team will increase their marketing abilities by leveraging campaigns by getting familiar with the process of making activities, handling leads, and building your sales pipeline through opportunities and accounts.
This Salesforce book provides a wealth of real-world business case studies to help you analyze your business data and make sound decisions.
Furthermore, it offers guidance on building practical reports and dashboards in Salesforce so that you can uncover valuable insights.
Author: Markus Koche
This book outlines the optimal practices for coding in Apex on Salesforce projects, which all developers should abide by.
Additionally, it details specific design patterns and testing frameworks to create reliable and scalable platforms like:
Author: Paul Goodey
The Salesforce Platform App Builder Certification Guide not only helps you learn how to confidently design and build apps for the Lightning platform but also guides you in your preparation for the certification exam.
The book begins by exploring the essential features of the Lightning platform. It outlines techniques for data modeling to design, create, and publish applications without coding, allowing you to quickly attain outcomes with the informative features that the Lightning platform hosts.
You will then learn about importing and exporting data tools and the different methods that the Lightning platform offers to limit or enlarge access to objects, fields, and records.
With this certification study guide, you can learn how to customize the Salesforce Lightning experience user interface (UI) and build custom buttons, links, and actions.
By reading this Salesforce book, you will have the knowledge and assurance to pursue Platform App Builder certification by mastering:
All of which are vital to app building.
Author: Johan Yu
Getting Started With Salesforce Einstein Analytics introduces you to how you can create informative visualizations and explore datasets with Salesforce Einstein Analytics.
The book also explores how utilizing AI-driven enhanced analytics inside Salesforce can harvest the data you need quickly and easily. You will also learn about how to monitor datasets and customize dashboards to your specific needs.
The core modules focus on learning about data sources, data flow, datasets, and lenses before creating dashboards from scratch.
Additionally, more advanced topics like data transformation with "computeExpression" or "computeRelative," and multi-value lookups in data are studied.
You will learn to::
Author: Marc Benioff
In Trailblazer, innovator, Marc Benioff, demonstrates how businesses can break their long-held focus on profit and take on new corporate responsibilities that ultimately create more positive change.
At the Davos World Economic Forum, a controversy erupted when Benioff called for increased regulation of the tech industry and suggested that Facebook should be regulated in a manner similar to how the cigarette industry is.
Benioff's strategy of creating a successful technology business founded on shared values and responsibility to society has caused industry leaders to call him out, perplexed by his behavior.
However, by providing a model of what it takes to succeed in this era of corporate accountability, he presents an inspiration for others in the business world.
At Salesforce, the goal was to make decisions that were beneficial for both business and society, and this book provides insight into how to achieve that.
Authors: Aaron Ross and Marylou Tyler
Learn the outbound sales strategy that enabled Salesforce.com to almost double its enterprise growth without making any cold calls and contribute an extra $100 million in recurring revenue.
This book provides CEOs, entrepreneurs, and sales VPs with a new perspective on sales – one that emphasizes how to build a sales machine rather than simply learn how to cold call and close deals.
Discover how an outbound sales strategy without relying on cold calls or marketing costs can yield a 9% response rate and make millions from previously unknown prospects.
Plus, understand the seven deadly sales errors CEOs and Sales VPs make despite their experience.
Authors: Tom Chavez, Vivek Vaidya, and Chris O’Hara
This guide provides essential insights on data-driven marketing from the people behind Salesforce's world-famous data management platform, the leading CRM app in the world.
Marketing is experiencing a massive transformation due to digital technology, social media, and e-commerce. These innovations have changed how people access data, purchase items, and buy services.
Data Driven will show you how to:
Author: Derek Gatehouse
Despite the hundreds of billions spent each year on personality profiling, motivational coaches, and incentives, companies still lack an effective formula for constructing a team of top sales performers.
Derek Gatehouse's mission for several decades has been to uncover the perfect 'recipe' for sales.
Gatehouse sought to uncover the traits of top-performing salespeople and why certain sales teams had a higher percentage of 'superstars.' He conducted interviews with over 2K executives from various industries. The outcomes defy previous assumptions about hiring, training, managing, and rewarding a sales team.
Instead, the world’s greatest sales teams share six simple but critical practices. For instance, they all:
This book offers a range of anecdotes and easy-to-follow strategies for businesses aiming to drive sales.
You can find plenty of CRM and Salesforce-focused materials online, but if your entire team demands something more comprehensive, a traditional book is the way to go.
Regardless of skill level, there is a wide selection of business analysis, DevOps, and certification titles for you and your team to choose from.
We recommend seeing it as an opportunity for growth. You wouldn't let your favorite plant wilt away, so the same can be said about watering your team’s thirst for knowledge and advancement.
As you can see, books are a Salesforce gift that keeps on giving!
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